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Zameer Rayani, Transformative Life Coach

Zameer,
Award-Winning Amazon Principal
turned
Life Coach

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coaching to align with your INNER TRUE NORTH

TRANSFORMATIONAL

Grounded in a coaching philosophy that blends insight with intention, we’ll tap into the proven power of positivity—not as wishful thinking, but as a catalyst to:

  • Gain clarity on your purpose

  • Move beyond what’s been holding you back

  • Design a life that feels joyful, aligned, and deeply fulfilling

Take a meaningful step towards profound, positive transformation.

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The #1 regret people have is not living a life true to themselves.

Signs you may headed for regret…

You’re constantly managing and reacting—but rarely feeling present or fulfilled.

You sometimes feel like you’ve lost touch with who you really are and what you truly want.

Fear or lack of confidence hold you back from making changes in your life.

Let’s make sure this isn’t your story.

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Elevated coaching for positive, sustainable change that just feels good.

  • Focuses on deep, lasting positive transformation—not just surface-level goals

  • Illuminates and shifts limiting beliefs and outdated thought patterns

  • Breaks free from unhelpful habits while building new, life-affirming routines

  • Brings awareness to the root causes of what holds you back

  • Promotes whole-person alignment—mind, heart, body, and spirit

  • Nurtures a strong sense of clarity, purpose, and possibility

  • Supports you in creating habits that energize, empower, and uplift

  • Cultivates breakthroughs that lead to greater joy, fulfillment, and momentum

  • Encourages self-trust, resilience, and optimism as tools for lifelong change

  • Inspires growth from the inside out—authentic, aligned, and sustainable

Feeling STUCK in your career? Craving more MEANING in your life? LOST your sense of direction? Ready for a FRESH START? Struggling to make a big DECISION? Want to BUILD CONFIDENCE? Longing for more JOY and PURPOSE? Holding back from YOUR POTENTIAL? Unsure WHAT’S NEXT? Ready to realign with what TRULY MATTERS? Want to bring more POSITIVITY into your life? Ready to SHIFT your mindset? Struggling to stay OPTIMISTIC? Want to start a GRATITUDE practice? Want to feel lighter and more HOPEFUL? Longing to FOCUS on what’s going right? Ready to see challenges in a NEW LIGHT? Want to attract more POSSIBILITY? Ready for CHANGE?

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IT’S SCIENCE

Harvard, the Mayo Clinic, the American Psychological Association, and countless other institutions and organizations have published evidence-based, peer-reviewed research on the benefits of a positive mindset, which include:

  • Increases baseline happiness levels

  • Stimulates brain chemicals tied to pleasure and motivation

  • Increases empathy

  • Fuels optimism

  • Helps people find meaning and purpose

  • Encourages more frequent “flow” states

  • Enhances creativity and problem-solving skills

  • Reduces stress and anxiety

  • Boosts focus and productivity

  • Speeds healing and recovery

  • Strengthens the immune system

  • Lowers blood pressure and supports heart health

  • Increases lifespan

  • Deepens social connection and relationship quality

  • Decreases risk of depression

  • Boosts emotional resilience in the face of stress

  • Improves coping with adversity and trauma

  • Promotes better sleep quality and duration

  • Leads to greater life satisfaction

Zameer Rayani is here

Between coaching, mentoring, training, and hiring, I’ve helped thousands of people. From my early days at UCLA to my nearly 13 years at Amazon, I’ve been obsessed with people (not with any one person in particular as that would be concerning). So I decided to get into the business of getting into people’s business. 

Whether you’re thinking about making a change, have a goal you’d like to reach, are faced with a looming big decision, or just feel like you want more purpose in your life, I get it. I’ve been there and I’m here to help.

And while I take the business of helping people seriously, I do it while not taking myself too seriously (seriously), so we’ll have a few laughs along the way.

You’re ready. I’m here. Let’s level-up your life. 

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FOCUS AREAS
(click to expand, hire me to transform)

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    • Clarifying your core values, unique strengths, and life purpose

    • Building lasting self-confidence and healthy self-esteem

    • Enhancing emotional intelligence to deepen self-awareness and connection

    • Creating and sustaining empowering new habits that support your growth

    • Cultivating present-moment awareness and inner peace

    • Transforming stress and anxiety into calm and clarity

    • Designing sustainable wellness routines that uplift your daily life

    • Strengthening resilience and nurturing your inner calm

    • Setting clear, inspired goals that align with your values

    • Crafting action plans and staying accountable

    • Overcoming procrastination and limiting beliefs

    • Embracing a growth mindset to unlock your full potential

    • Discovering career alignment and a renewed sense of purpose

    • Enhancing leadership and communication skills with confidence

    • Creating harmony between work and life to prevent burnout

    • Making clear, confident decisions and sharpening your focus

    • Deepening romantic, family, friend, and workplace connections

    • Setting and maintaining healthy boundaries

    • Elevating communication and resolving conflict with grace

    • Attracting and nurturing fulfilling, authentic relationships

    • Navigating change with clarity, courage, and hope

    • Embracing new chapters like parenthood, retirement, or life shifts

    • Transforming challenges into opportunities for growth

    • Reclaiming direction and meaning after significant transitions

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Humans are talking…

“After 17 years leading engineering teams at Amazon, I thought I’d seen it all—until I started working with Zameer. Zameer has an uncanny ability to listen with genuine empathy and ask the questions that really matter. His coaching never feels like a set of instructions; instead, it’s thoughtful guidance that helps you find your own best path forward. As I navigate my next chapter, I’m grateful to have Zameer in my corner—he’s been an invaluable sounding board and guide.”

-S.H., New York

"Working with Zameer is a transformative experience. He was a catalyst in helping me recognize my self-worth, which boosted my confidence both professionally and personally. Through his coaching, I gained self-assurance and built the resilience needed to overcome challenges. Seeing my fears for what they are and conquering them led to the success I have long desired. If you have the chance to work with Zameer, take it. You will be changed.”

-T.K., Rancho Santa Margarita

“I reached out to Zameer during one of the most critical transitions in my life, selling my startup at 20 years old. At a time when I felt uncertain and lacked experienced voices around me, Zameer was exactly who I needed. He helped me find confidence and direction. His support got me into the right mindset, turning overwhelming uncertainty into opportunity. I can’t recommend him enough!” 

-M.Z., San Francisco

“Working with Zameer has been an incredible experience. His guidance and feedback have been invaluable, not just on a professional level but a personal one as well. One of his greatest strengths is creating a safe, welcoming space that makes it easy to address any challenges. Thanks to Zameer, I’m now on a clearer, more positive path in life!”

-M.W., Costa Mesa

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HOW IT WORKS

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Quiet the Noise
We settle the mind, reducing distractions, and silencing self-doubt so you can clearly hear your inner wisdom.

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Reveal Roadblocks
We gently explore the patterns, fears, and limiting beliefs that have been preventing you from moving forward.

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Reframe the Story
Through deep inquiry and new perspectives, we’ll view your challenges through a different lens, and change the narrative.

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Chart Your Course
We create a personalized, roadmap, empowering you to live a life powered by purpose and aligned with your Inner True North.

We do all of this in a safe, judgement-free space with ongoing, unwavering support and accountability every step of the way.

“At the center of your being you have the answer; you know who you are and you know what you want.” – Lao Tzu

“Be yourself—everyone else is already taken.” – Oscar Wilde

“The two most important days in your life are the day you are born and the day you find out why.” – Mark Twain

“The quieter you become, the more you are able to hear.” – Rumi

“At the center of your being you have the answer; you know who you are and you know what you want.” – Lao Tzu “Be yourself—everyone else is already taken.” – Oscar Wilde “The two most important days in your life are the day you are born and the day you find out why.” – Mark Twain “The quieter you become, the more you are able to hear.” – Rumi